Ruba is an experienced trainer and media professional with over 20 years of experience in roles including training, education, leadership assessment, coaching, and mentoring. Her career has primarily revolved around journalism, writing, and editing, where she gained extensive experience in research and investigative work to gather news and convey it to readers, keeping them informed about current affairs.

Ruba then transitioned from the written and printed news to visual media, working for several Arabic television networks in Syria and Gulf countries. Her impressive portfolio includes designing and delivering training programs on media skills, specifically tailored for journalists and individuals passionate about journalism and various forms of media – written, visual, and audio – at all organizational levels. She has also worked with numerous global institutions and companies to develop employees’ communication skills and overcome public speaking anxiety.

Furthermore, Ruba held a key position as the Director of Learning and Development in a prominent hotel chain in Kuwait, where she contributed to designing comprehensive training curricula for distinguished government entities. She conducted training initiatives for various ministries and governmental bodies throughout the Middle East.